Photo by Mika Baumeister on Unsplash
The Alternative – 27 September 2024
Very interesting article from Psyche, on the “new science of social change”, which gives protestors and activists the data that can help them win. A short extract below (posted under fair use terms). [Donate to Psyche here.]
Protesters today have an opportunity. They can claim more victories if they take better advantage of what I call, in my recent book, ‘the new science of social change’ – the latest scientific evidence on what protest tactics tend to produce the best results. In terms of positive outcomes such as building public support for a cause, pressuring officeholders to implement favourable policies, or spurring desired institutional reforms, some approaches have been shown to work better than others…